Daraz

Enhancing Daraz Operational Visibility with SmartHCM’s 360-Degree Appraisals and Multilingual Functionality

Summary:

It became imperative for Daraz to acquire a digital HR solution to streamline HR operations within the Chinese-centric environment of Daraz Group. After a very rigorous evaluation process and disappointment with several vendors, SmartHCM proved to be the right fit in meeting the unique needs of Daraz with unrivaled effectiveness. This case study assays the path of how SmartHCM revolutionized HR practices in Daraz, defeated challenges, and achieved outstanding results.

Company Description:

Daraz is a Chinese-based e-commerce multinational covering a range of diverse businesses that include e-commerce, cloud computing, digital entertainment, and many more. Attracting global attention, an expansive workforce spread over different regions necessitates managing HR functions to be efficient and effective in order to sustain growth and develop organizational excellence.

Selection of SmartHCM:

With an agenda to integrate Chinese-centric solutions, Daraz went on a hunt for a digital HR platform that could cater to its complex needs.  After assessing more than a dozen vendors, none of them fit the bill with the company’s unique requirements.  That is when SmartHCM came along— The complete HR solution offered a bundle of features, including KPI and performance-based appraisal, 360-degree feedback, bell-curved based increment advice, and training needs assessment—all of which were necessary for Daraz’s subsidiary, Daraz.  Its capacity to build tailor-made solutions further cemented its standing as the vendor of choice.

Partnering with SmartHCM:

Recognizing the potential synergies, Daraz went ahead to partner with SmartHCM in reshaping the HR landscape. SmartHCM was an invaluable partner because of its ability to understand the nuances of what Daraz needed and deliver solutions tailored to the need. In a meticulous way, SmartHCM conducted a gap analysis to identify the critical needs, gave estimations, and designed a roadmap for smooth integration.

Challenges:

One of the major challenges Daraz had to face was finding a vendor who could meet its specific requirements within the Chinese context. Customization only complicated the selection process. A lot of vendors could not deliver, many failed to meet the criteria, and then there was the timeline constraint of migrating under Daraz’s umbrella within a year for both parties. Implementation:

The implementation of SmartHCM was done in two stages, which ensured that the transition process did not face much difficulty and, at the same time, caused minimal disruption to operations. Based on powerful reporting and features, the SmartHCM integration process easily followed through in five different countries, making it one of the major players in the acquisition process.

Results:

The results of SmartHCM adoption were huge in HR operations at Daraz. Bi-annual performance appraisals, quarterly objective reviews, and perfect grading did their bit in enhancing transparency and accountability across the organization. Comprehensive reporting capabilities of SmartHCM were an added source of valuable insights for informed decision-making and driving continuous improvement initiatives. Outperforming expectations of an initial plan to migrate under the Daraz umbrella, SmartHCM has retained a position as a vital component of the Daraz HR infrastructure.

Conclusion:

The partnership of Daraz with SmartHCM powerfully demonstrates the power of collaboration in driving organizational transformation. With the use of SmartHCM’s innovative solutions and expertise, Daraz rose above the challenges, optimized the HR processes, and realized tangible results. As Daraz continues to reach different geographies across the globe, SmartHCM continues to be its trusted ally in guiding the organization to efficiently and confidently navigate the intricacies of the digital age.