What is the Employee Value Proposition?

An employee value proposition is the unique value you offer as an employer to your employees in return for their skills, experience, and commitment to your company. This includes components like salary, benefits, rewards, career development, and work-life balance, as well as your values, mission, social purpose, and organizational culture. 

Essentially, your EVP aims to identify and communicate all the unique benefits and experiences that employees can expect from choosing to work for your organization. It also communicates why your company is the right place for the employees who thrive there and helps you attract the right people who align with your unique offering.

Pawar and Charak (2015) define the employee value proposition as the one of a kind arrangement of benefits an employee gets consequently for the skills, capabilities, and experience they convey to an organization.