What is Candidate NPS?

Candidate Net Promoter Score (cNPS) measures how candidates like or dislike their experience with your organization during their application and recruitment process. It’s based on a well-known Net Promoter Score metric, which measures customer experience.

cNPS is a recruiting metric and KPI that companies use to evaluate their candidate experience to improve the recruitment and selection process and employer brand.

Organizations typically gather cNPS data through candidate experience surveys by asking a variation of the following question: “Based on your experience as a candidate, how likely are you to recommend applying to [company] to others?” Candidates answer this on a scale from 0 to 10 – very unlikely to very likely.