What is Campus Recruitment?

Campus recruitment, also known as campus placement or college placement, is when businesses visit educational institutions like colleges and universities to recruit students for internships or full-time positions.

A study by Aptitude Research Partners shows that nearly 70% of companies are hiring new college graduates this year, illustrating the significance of campus recruitment. This type of recruitment is mutually beneficial for both students and companies. Students can secure employment before graduation, often in their field of study, at the same time, companies can access a pool of young, talented individuals eager to start their careers.